TOP 10 TOOLS
FOR SUCCESSFULLY MARKETING YOUR HOME
#1. REPUTABLE BROKERAGE
List your home with a reputable brokerage firm. It should be a recognizable name that potential buyers will trust – like RE/MAX the MOST RECOGNIZED brand in real estate! Visit their office to verify that it communicates professionalism and adequate office support. If no one answers the phone when you call, who will answer the phone when a prospective buyer calls?
#2. EXPERIENCED AGENT
Select an agent that knows your neighborhood and the type of home you are selling. If you live in an historic home, be certain that your agent knows a Queen Anne from a Craftsman and can point out its differentiating characteristics and benefits. Look for credentials like ABR, CRS, SRES, and performance metrics like Premier Agent status or $25 Million Dollar Club member.
It’s a fact: 94% of professionally staged homes sell within 30 days! Are you thinking about placing your home on the market? If so, please listen to this 2 minute video, THE POWER OF HOME STAGING about the value of staging. It’s imperative that you work with a Realtor who understands that Staging Is Essential.It’s more affordable than you think!
#4. PROFESSIONAL PHOTOS & VIDEO
Great photos will almost certainly be the buyers first introduction to your home on the internet. Think of it as your first showing! If the photos don’t make a great first impression, your home is not likely to make the cut of homes they will ask to visit in person. You should be VERY weary if an agent does not use professional photos to market your listing! Listings with Video Tours get more virtual visits then those without them especially on sites like Zillow.
#5. MLS (Multiple Listing Service)
Marketing a listing starts with the MLS. Here is where the agent puts those great photos and the Video Tour to use. Of course other agents who work with buyers will see them too, and ALL MLS listings migrate to Realtor.com, the nations #1 web portal for home buyers!
Once the MLS listing migrates to the website, agents are able to enhance the listing by utilizing a number of custom features. Everything from additional photos and video, to special message boxes to draw the buyers attention to your property. Agents that do not subscribe to optional benefits will not be able to get maximum exposure for your property!
A yard sign is still a useful tool in marketing your house. It tells interested buyers who drive through your neighborhood that your house is probably available. It must be easy to read so buyers can copy down a contact number (hopefully one that someone answers) or better yet refer them to listing info on their mobile devise.
Once a buyer actually visits your home its crucial that they leave with first class marketing materials focused on your property. Most likely they will look at several (if not dozens) of properties. Excellent marketing materials will help to differentiate your property and keep it top of mind. It’s on ‘old school’ strategy but it still works!
#9. FOLLOWUP & FEEDBACK
Find out what tools or mechanisms the agent uses to track buyer and agent feedback. Its vital to hear what real buyers are saying about your property. Personal follow-up with buyers and agents can help to identify objections buyers may have and how to overcome them.
#10. MARKET SNAPSHOT
Market Snapshot is a tool that helps you to be informed on real estate activity in your neighborhood. It links directly to the MLS and updates in real time to provide you with the most reliable data available.